2000-24222 RESO
RESOLUTION NO:
2000-24222
A RESOLUTION OF THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA,
APPROPRIATING FUNDS, IN THE AMOUNT OF $16,000,
FROM THE $92 MILLION GENERAL OBLIGATION BONDS
SERIES 2000 AS A CITY MATCH TO THE FUNDS
ALLOCATED BY THE MIAMI BEACH VISITOR AND
CONVENTION AUTHORITY FOR A CITYWIDE SIGNAGE
PROGRAM ANALYSIS.
WHEREAS, the Society for Environmental Graphic Design (SEGD) is an international
membership organization that is responsible for designing award winning wayfinding programs for
cities, parks and retail environments; and
WHEREAS, in May 2001, SEGD will hold its annual meeting in the City of Miami Beach;
and
WHEREAS, SEGD, with the cooperation of the Miami Beach Visitor and Convention
Authority (VCA), has proposed to develop a signage course with Florida International University,
School of Architecture and Design, for the Spring 2001 Semester, with Miami Beach as the subject
matter; and
WHEREAS, this course is designed to determine, from a tourist perspective, the physical
locations and language of existing signage throughout the City and will concentrate on traffic and
directional signage on entryways, informational signage illustrating hotel names, signage to tourist
attractions or destinations, and signage to public facilities such as the courthouse and the police
station; and
WHEREAS, the VCA, at its December 14,2000 meeting, moved to fund this initiative with
$16,000, contingent on the City funding the matching $ I 6,000, for a total project cost of $32,00;
and
WHEREAS, the matching funds requested from the City would be used to offset costs for
a forum, with representatives from the Florida Department of Transportation and representatives
from the Department of Transportation from other major cities where a progressive wayfinding
system has been established; and
1
WHEREAS, funds are available for the City's $16,000 match from the General Obligation
Bond Series 2000 Fund No. 373.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission herein
appropriate funds, in the amount of $16,000, from the $92 Million General Obligation Bonds - Series
2000 as a City match to the funds allocated by the Miami Beach Visitor and Convention Authority
for a Citywide signage program analysis.
PASSED AND ADOPTED THIS 20th day of December, 000.
MAYOR
Attest:
~y ftUJ>>-
CITY CLERK
JMG:MDB:MDS:RS:GR:lcd
T:\AGENDA 12000lDEC2000lREGULARIVCAS1GN .RES
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
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2
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\ci.miami-beach.f1.us
COMMISSION MEMORANDUM NO.C\'b <6; -0 D
TO:
Mayor Neisen O. Kasdin and
Members of the City Commission
DATE: December 20, 2000
FROM:
Jorge M. Gonzalez
City Manager
6WZS-
SUBJECT:
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROPRIATING FUNDS, IN THE
AMOUNT OF $16,000, FROM THE $92 MILLION GENERAL OBLIGATION
BONDS SERIES 2000 AS A CITY MATCH TO THE FUNDS ALLOCATED
BY THE MIAMI BEACH VISITOR AND CONVENTION AUTHORITY FOR
A CITYWIDE SIGNAGE PROGRAM ANALYSIS.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
The Society for Environmental Graphic Design (SEGD) is an international membership organization
that is responsible for designing award winning wayfinding programs for cities, parks and retail
environments, In May 2001, they will hold their annual meeting in the City ofMiarni Beach (CMB).
The SEGD with the cooperation and financial support of the Miami Beach Visitor and Convention
Authority (MBVCA), has proposed to develop a signage course with Florida International University
(FIU), School of Architecture and Design for the spring semester 200 I; Miami Beach will be the
subject matter. (See attachment)
The course is designed to determine (from a tourist perspective) the physical locations and language
of existing signage throughout the city. It will concentrate on traffic and directional signage on
entryways, informational signage illustrating hotel names, signage to tourist attractions or
destinations, and signage to public facilities such as the courthouse and the police station. The
survey is intended to lay the groundwork for the development of comprehensive and effective
citywide wayfinding signage program.
A comprehensive signage program is vital to any tourism oriented community. Enabling visitors to
easily navigate and orient themselves and take full advantage of what the city has to offer will add
greatly to visitor satisfaction. From the moment travelers enter our city, a systematic signage system
would "route" them to points of interest and link neighborhood to neighborhood. A comprehensive
signage system will address pedestrian needs and improve the city's "walkability" as well as
providing information to vehicular traffic.
AGENDA ITEM
~,-I-\
12-20-0D
DATE
Page Two
Commission Memorandum
VCAlSignage
December 20, 2000
Major metropolitan cities throughout the United States have realized the importance of signage,
graphics, information, and image in contributing to the overall experience for the visitor, as well as
for the residents. A comprehensive attraction and destination sign program has become a very
important element of downtown development and economic development, as can be seen in cities
of all sizes, such as Philadelphia, the District of Columbia, Hartford, Santa Monica, Baltimore,
Denver, and Los Angeles.
The artistic and distinctive nature of Miami Beach should carry over to a creative display of
information. Working through the Florida Department of Transportation permit process has
heretofore, stymied such proposals. However, other cities with the assistance ofSEGD professionals
have succeeded in creating exciting signage designs. This study should provide the CMB with the
knowledge and expertise to accomplish this.
At the MBVCA December 14, 2000 Board Meeting, the Board moved to fund this initiative $16,000
contingent on the City of Miami Beach funding the matching $16,000 for a total project cost of
$32,000. The $16,000 funded by the MBVCA is allocated to the costs of the survey and situational
analysis conducted by FIU including faculty support, class materials, duplication cost, travel and
housing for visiting professional experts. The MBVCA is seeking in-kind support for housing and
travel costs, which would diminish the total cost ofthe project to the MBVCA and the CMB. The
matching funds requested from the CMB will be used to offset costs for the forum with
representatives from the Florida Department of Transportation (FDOT) and representatives from the
Department of Transportation of other major cities where a progressive wayfinding system have been
established. The forum will be open to all elected and professional personnel from the CMB. The
MBVCA wants to partner with the CMB to ensure the cooperation ofFDOT which in turn ensures
a state-of -the-art wayfinding and informational system that matches or exceeds the quality of Miami
Beach as a world-class tourist destination. The CMB $16,000 match will be funded from the General
Obligation Bond Series 2000 Fund No. 373.
The Mayor and City Commission should adopt the resolution to match $16,000 in funds allocated
by the Miami Beach Visitor & Convention Authority to complete the analysis of existing CMB
signage and provide a strategic plan for a coordinated citywide signage program. General Obligation
Bond funding is appropriately used for this purpose as the many neighborhoods of this city have
requested that signage be part of their planned improvements.
JMG:MDB:MDS:RS:GR:gr ~
Attachments
T:\AGENDA\2000\DEC2000IREGULAR\ VCASIGN.AGE
.
Signage Survey: A Visitors View of Miami Beach
Leslie Gallery Dilworth, F AlA, Executive Director
SEGD (Society for Environmental Graphic Designers
National Building Museum, Suite 333
401 F. Street NW
Washington, DC. 20001
202-638-5555
seedoffice<Qlaol.com
SocietY for Environmental Graohic Design
Society for Environmental Graphic Design (SEGD) is a non-profit international membership
organization of designers frorn graphics, industrial design, architecture and landscape architecture,
interior and exhibit design. The rnembers of SEGD have been responsible for designing award
winning wayfinding programs for cities, campuses, hospitals, parks, and retailing environments.
SEGD rnembers' work, including signage, identity and branding programs can be seen in theme parks,
hotels and restaurants, train stations and airports, shopping and entertainment environments.
ProDosal
The Lellible City
A visitors approach to navigating and experiencing the attractions and destinations in Miami Beach.
Problem
While the main business of Miami Beach is tourism, and attracting visitors, Miami Beach has, until
now, not taken advantage of the positive benefits to the city that a comprehensive wayfinding and
identity program could produce. The purpose of this project is to lay the groundwork for the planning
and design of an effective wayfinding program for the city of Miami Beach, thereby enhancing the
visitors' experience.
Particioants
The SEGD (Society for Environmental Graphic Design) in cooperation with the Miami Beach Visitor
and Convention Authority will develop a course with the Florida International University, School of
Architecture and Design for the spring sernester 2001.
The SEGD is an international organization of graphic designers, architects, landscape architects,
industrial designers, interior designers and exhibit designers who work in the field of environmental
graphic design. The members of SEGD include leading international designers of directional and
attraction sign systems, destination graphics, identity programs, exhibits and themed environments.
SEGD will be holding their annual conference in Miami Beach May 31 through June 2. The theme
this year is Having Fun... is serious business; Where recreation, retail, and entertainment come
together.
Puroose
To lay the groundwork for the development of a comprehensive and effective wayfinding and identity
program for the city of Miami Beach, addressed primarily to the needs of visitors. The program should
serve the needs of both pedestrians and vehicular traffic.
Aooroach
The approach to this problem involves looking at the city as an attraction from the visitor experience.
Beginning with the arrival points, and navigating to the destinations, and back again.
What are the clues, views, and vistas?
What gives the city the identity, and establishes the sense of place?
What are the gateways?
How do people fmd their way?
What makes a place readable and legible?
What elements make a place visitor friendly?
What is the role of graphics in this system?
What are the current wayfinding materials being distributed to visitors?
Where do people want to go?
How do they get to their destinations?
What are the destinations, and how the destinations are to be signed determined?
The impressions and experience of a place begin with arrival and gateways; continue with finding the
way to the destinations, and conclude with finding the way out again. A variety of components make
up this experience, and contribute to making a legible city. Way finding involves many levels of
information: Signage in arrival and departure corridors, identification of gateways, landmarks,
destinations, and rnodes of transportation. But a successful long-term wayfinding and identity program
cannot be solved solely through the design of graphics. A long-term program must consider the long-
term maintenance and rnanagement, as well as the realities of multiple agencies and interests working
together. Establishing an effective wayfinding systern will certainly involve the cooperation of many
different agencies, institutions, businesses, and organizations, and can be a model for inter-agency
cooperation, government agencies, businesses, institutions and cornmunity groups.
The course will be organized in the following manner:
1. Identification of agencies and organization involved, and affected
2. Identification of destinations, and criteria for destinations
3. Examples of programs from other cities
4. Identification of routes, views, and vistas, and landmarks
5. An introduction to Graphics and legibility
6. Introduction to the regulations, agencies, that maintain, fund and control the issues, which
make a program like this work, and fail.
The course will consist of site visits and analysis, meetings with representatives from the Miami Beach
Visitor and Convention Authority, and representatives from other appropriate and involved agencies,
and institutions. Visiting lecturers, experts in this field from around the country will provide
supplemental lectures throughout the semester and meet with City of Miami Beach and other civic
organization personnel. Leslie Gallery Dilworth, F AlA executive director of the SEGD together with
Tom Graboski of Tom Graboski Associates Design Coral Gables will act as advisor and be a resource
for the course. Mr. Graboski is trained both as a Graphic Designer and Urban Planner. His office has
been responsible for award winning identity and wayfinding programs for cruise ships, cultural
institutions and communities.
The course will coordinating and supervised by Jaime Canaves, AlA, associate professor and
Associate Dean of the School of Architecture and Design at Florida International University.
Best Practices
More and more cities have realized the importance of signage, graphics, information, and image in
contributing to the overall experience for the visitor, as well as for the residents. The comprehensive
attraction and destination sign program has become a very important element of downtown
development and economic development, as can be seen in cities of all sizes, such as Philadelphia, the
District of Columbia, Hartford, Santa Monica, Baltimore, Denver, and Los Angeles. Students and city
representatives will be introduced to best practices in environmental graphic design, and the
management and maintenance of complex wayfinding programs.
Course Structure
The proposed program assumes a 12.week program, meeting twice each week. SEGD will organize
and arrange for the visiting speakers, and provide information on the best practices, and reference
material and reading lists.
The Miami Beach Visitor and Convention Authority will provide liaison with the appropriate agencies
in the Miami Beach area and basic materials from the city, which are essential to this program. The
MBVCA will provide funding for both the speakers expenses, and the materials for the course.
The FIU will provide the students to examine this problem, and make recommendations for creating a
wayfinging program for visitors, and faculty members to coordinate and manage the course. City of
Miami Beach personnel will be allowed to audit the lecture and participate in the review of student
materials.
Forum
As part of this initiative, the SEGD together with the MBVCA will organize a forum bring together
representatives of other citifies and state agencies with local representatives to look at the best
practices (success stories) and to discuss the issues involved in regulations design, implementation and
maintenance. The SEGD will recommend and contact appropriate individuals from other cities, and
make recommendations to MBVCA on shaping an effective program for Miami Beach.
Representatives from the local agencies will be invited to attend presentations at FIU and discussions
with each visiting professional that SEGD will bring to the class frorn other cities.
Products
The students will provide the following:
I. Development of plan form priority routes, and locations of signage,
2. A comprehensive Plan for sequencing of information, on sign faces for pedestrians and
vehicular traffic.
3. Identification oflandrnarks, gateways, and corridors
4. System for interpretation of city sites
5. Recommendation for kit of parts for consistent identity and graphic image
The Miami Beach Visitor and Convention Authority will provide:
I. Base maps of the city, in print and on CAD
2. Maps identifying bus routes and stops
3. Location of public parking, or significant private parking lots
4. Identification of any future major construction projects or developrnent
5. Traffic counts on major streets
SEGD will provide:
I. Coordination and expertise on city wayfinding programs
2. Selection of visiting speakers
3. Identification of best practices
Selected projects will be displayed and showcased at the 2001 Annual SEGD Conference, and all work
will be presented to the Miami Beach Visitor and Convention Authority.
Leslie Gallery Dilworth
Leslie Gallery-Dilworth is the executive director of the SEGD (Society for Environmental Graphic
Design. Prior to joining the SEGD she was a consultant to cities, and non-profit cultural organizations in
strategic planning, design, and communications, She was responsible for initiating and planning Philadelphia's
award winning citywide destination and attraction sign program, Direction Philadelphia, now in its IO'h year.
She was also responsible for the strategic plan and implementation guidelines for similar programs in Newark,
New Jersey and Wilmington, Delaware working together with all stakeholders including attractions and
destinations, civic and business ler.;:lership, local and state government agencies including departments of
transportation and planning.
Before joining the SEGD as executive director, she was for 10 years the founding director of the
Foundation for Architecture in Philadelphia, and the executive director of the Philadelphia Chapter of American
Institute of Architects. As director, she was responsible for many exhibits, competitions, and publications
including Philadelphia Architecture, A Guide to the City. The Foundation for Architecture, is a public
membership organization bringing together government officials, architects and planners, developers and civic
and business leaders with the public, as a forum to positively influence the design of our cities by defining the
critical issues and by engaging the public in constructive dialogues about these issues.
Ms. Gallery-Dilworth has taught architecture and landscape architecture at the University of Texas in
Austin, and at the Prince of Wales Institute of Architecture in London. She has been the recipient of many
grants and fellowships including the Haas fellowship, the mid career USA fellowship, the City Edges grants,
and City Options grant from the National Endowment for the Arts. She has served as a resource of the Mayor's
Institute of lhe NEA. She is on the Board of Overseers of the Graduate School of Fine Arts, at the University of
Pennsylvania and was elected to the College of Fellows of the American Institute of Architects.
Torn Graboski Associates. Inc.. Design
We are proud to announce that the year 2000 marks the twentieth anniversary of Tom Graboski
Associates, Inc. Design. Founded in 1980, we are an internationally recognized Graphic Design studio located
in Coral Gables, Florida. Specializing in wayfinding and environmental graphic design, our diverse strengths
enable us to provide consistently innovative and effective graphic solutions. We are proud of our long-term
relationship with many of our clients, and remain committed to the formation of solid business relationships
built upon trust and unsurpassed customer satisfaction. A few of our valued clients include Royal Caribbean
International, Celebrity Cruises, Universal Studios Florida, Disney Development Company, American Classic
Voyages, The Graham Companies, Arvida, CMC Group, Baptist Health Systems, Mt. Sinai Medical Center,
Marriott, Ritz Carlton and Inter Continental Hotels.
While EGD is our specialty, our knowledge and skill in a variety of design disciplines allows us to
provide expert solutions to almost any challenge. We have designed award winning brand and corporate
identity programs, exhibits, interiors and industrial designs across a broad spectrum of projects and clients. Our
versatility affords us the ability to provide 'the total package' to our trusted clients - from a new identity to a
new environment. Our recent success stories include new brand identity programs for United States Lines,
Miami City Ballet, Beacon Council and the Miami Centennial. We have also recently signed on as the Design
Directors for the internationally renowned Miami Film Festival.
Today we face the challenge of new and emerging technologies that are changing the language of
'visual communication.' We welcome the exciting new opportunities and possibilities this affords our c1ients-
as well as the growth and evolution of our design studio. We will continue to provide our clients with the latest
design innovations and technologies, building upon our twenty years of excellence, integrity, design philosophy
and client satisfaction.
Tom Graboski: Principal
EDUCATION
PROFESSIONAL
EXPERIENCE
PROFESSIONAL
MEMBER
PUBLICATIONS
AWARDS
1977 Master of Science, Urban Design, University of Miami, Miami, FL
1971 Bachelor of Arts, Interior Design/Graphic Design, Art Center College, Los Angeles,
CA
1980-Present
1978-1980
1976-1978
1974-1976
Tom Graboski Associates, Inc., Coral Gables, FL; OwnerlPrincipal
Taylor-Graboski Associates, Miami, FL; Partner
University of Miami School of Architecture, Miami, FL; Pan-Time
Faculty Freelance Designer, Miami, FL
A-I Group, Miami, FL; Designer of architectural interiors, interior and
exterior sign program
Lawrence Deutch Design, Los Angles, CA; Designer of Exhibits and
audio/visual
1972-1974
Society for Environmental Graphic Design: American Institute of Graphic Arts :
Industrial Design Society of America: Institute of Business Designers
VM+SD, "Moving On Up", Page 33, March 1998
City Signs, Innovative Urban Graphics, Miami Lakes, Florida, Pages 89-91, Madison
Square Press 1994
Sign Design Gallery 2, Health Central, Page 91, ST Publications, 1995
Designing & Planning Environmental GrlJphics, "Institutional Environments", Page 88,
89 : "Institutional Environments", pages 114,115 : "Leisure Environments", Page 146,
147: Madison Square Press, 1994
International Cruise and Ferry Review, "Do You Know the Way to the Midnight
Buffet? Wayfinding on Passenger Cruise Ships", Contract Communications Ltd.,
Middlesex, England, Spring 1991
Flotel, Shipboard Signage System", Grosvenor Press International Ltd., London
England, Winter 1991
Sign Communication. Kashiwashobo Publishers, Limited, TOKYO, 1989
Identity, "Time and the River", S.T. Publications, Cincinnati, Ohio, Winter 1989
Sign Design, "Contemporary Graphic Identity," 1986
Signs of the runes, 1983, 1984, 1991
Creativity 20, 1991
Identity, 1991
Creativity 19, 1991
Graphic Design USA, 1984
Archigraphicll, Zurich Press, 1976
Winner of the Miami Centennial Logo Competition, 1994
Winner of the Summit of the Americas Logo Competition, 1994
SEGD Design Awards, Merit Award, Health Central Hospital 1993
American Graohic Design Awards, Excellence in Communication and Graphic Design.
Streets of Mayfair and Dadeland Station, 1998
List Project Expenses and Project Revenues below:
CASH EXPENSES ~ In-Kind CASH REVENUE Secured
Personnel
AnticiDated In-Kind
(Technical Production) _
Personnel
(Administrative) 8,000
Personnel
(Programmatic) 15,050
Travel
Marketing/Publicity
Advertising/Print
Design
Space Rental
Insurance
City Services
Other Expenses
_Travel 12,800
_Design 5,000
Admissions
Contracted Services
Corporate ContributIons:
Sources
Amounts
Foundation Grants
Private. individual
contributions
Government Grants:
Sources
Federal Grants
Amounts
State Grants
Local Grants: (excludIng VCA)
Other Revenues:
Cash on Hand:
VCA Amount Requested:
Sub Totals: 32,850
Cash Expenses In-KInd
Total Expenses: _32,850_ _8,000_
Sub Totals:
Total Secured Plus Anticipated Cash Revenues
_32,850_
.... Please note: Total Cash eXDenses and Total Secured & AntlclDated Revenues MUST EQUAL. DO
not Include In-kind dollars in these cash totals
ITEMIZED veA GRANT REQUEST
Itemize expenditures for which VeA funds would be used:
Grant Request:
EXPENSE ITEM
Personnel- Technical Production
Personnel - Programmatic
Marketing/Publicity
AdvertisinglPrintlDesign
Space Rental
Other Expenses:
Travel
Design
TOTAL VeA GRANT REQUEST:
$ _32,850
$
$ 15,050
$
$
$
$_12,800_
$ _5,000
$
$
$
$ _32,850_
Manhattan's Pier 32, a condenl1e<J concre\e bridge, is 1I1e selling "" 111~ sound and light installation
meant to create an air of tranquility, The muminaled pillars are 15 ft, hiitl, with 6 ft, bases are topped
with lou~, ""1m playa computer controlled collection of sounds rerorded from nature,
Because lou~ are 300 feet _from listener>. sounds h..... a rrutal, distant character,
Phil"",phia - Guidelines spell
out the system's distinct look,
""idl indudes 1jpefaces,
de<orativemotifs,signt)\les,
distin<:lM!fabrication
spedlications, and a palette of
blight colors
"""" 1I1e sign bad<s are
d_ and well crafted,
". ,
\...
OeIaware and Lehigh National Herif4ge Corridor-The
National Pari< 5eNice made . easy "" little towns along a
95 mile 'corridor' to acquire great ~gns by hiring
designer5 to create _led guidelines for 1I1em to adopt
and implement. The goal ~ to gi\e the towns a uniform
but custom look and direct people to 1I1eir attractions,
.
This design for San Francisco's
streets was meant to soiIe 1I1e
ongoing problem of people
dUJTl>ing al.ltOloobile oil into the
storm drains and polluting 5an
Frandsco Bay,
North Pari< Community 11I'jll'OIel1'<I-
This streetsalpe enhan<l!llleOl program
was designed to meet strict rederaJ Main
5treet standards, combining an area's
historywith~designand
..-iaJs. The project includes sidewak
, '" I
111111
Iii
Ii!
The Citadel-The ~gnature Ass)<ian
gryphon appears on the signs, Giant
'tires' surround palm trees in the
innovati\e landscaping
Embarcadero
Histork:aIand
Interpretive Signage-
I'or<:eIain enamel
~ons present area
hislnry and natu""
history in an innovative
way,
Oregon Con"",,1ion Center-
Exterior ~gns are made of
pon:dain _v.ith
eIaborale metal frames,
Ther forms matd1 the
distindive ard1itedlJraI SI}le.
Kitsildno Project 3 Neighbcr/Iocd Cons/rodion - Bright colors and simple type
con1ributed to the open, lriendy look.
KitsiIano Proje<t 3 Neighborf1ood Constroction-Information
-rid! text indude<! maps and other project spedfics,