2007-26663 ResoRESOLUTION NO. 2007-26663
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ESTABLISHING USER FEES
FOR LIGHT POLE BANNERS, AS APPROVED AND INSTALLED
PURSUANT TO SECTION 82-411 OF THE MIAMI BEACH CITY
CODE BY ESTABLISHING A FIFTY DOLLAR ($50.00) PROCESSING
FEE, AS WELL AS A PER POLE FEE OF FIFTY DOLLARS ($50.00)
FOR COMMERCIAL EVENT PRODUCERS, AND TWENTY-FIVE
DOLLARS ($25.00) FOR NON-PROFIT (501(C) 3) EVENT
PRODUCERS; WITH SAID FEES TO BE EFFECTIVE ON OCTOBER
1, 2007.
WHEREAS, pursuant to the procedures for same in Section 82-411 of the
City Code, the City allows street pole banners, in conjunction with permitted special
events to be temporarily installed within the City limits: and
WHEREAS, on July 19, 2007, the Finance and Citywide Projects Committee
discussed the Fiscal Year (FY) 2007/08 proposed operating budget, and
recommended in favor of establishing additional light pole banner fees; and
WHEREAS, the current fifty dollar ($50.00) processing fee will continue to be
charged, and an additional per pole fee of fifty dollars ($50.00) for commercial event
producers, and twenty-five dollars ($25.00) for non-profit (501(c) 3) event producers,
shall also be established, effective October 1, 2007.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYORAND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that Mayor and City
Commission establish user fees for light pole banners, as approved and installed
pursuant to Section 82-411 of the Miami Beach City Code by establishing a fifty
dollar ($50.00) processing fee, as well as a per pole fee of fifty dollars ($50.00) for
commercial event producers, and twenty-five dollars ($25.00) for non-profit (501(c)
3) event producers; with said fees to be effective on October 1, 2007.
PASSED and ADOPTED THIS 26th day c
AT EST:
Robert Parcher
CITY CLERK MAYOR
APPROVED AS TO
FORM 8~ LANGUAGE
~ FOR CUTION
T:\AGENDA\2007\sep2607 budget\Regular\Light Pole Banner Fees Memo and Resoluti 708.do
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COMMISSION ITEM SUMMARY
Condensed Title:
A resolution of the Mayor and City Commission of the City of Miami Beach, Florida, establishing user fees
for street pole banner advertising.
Key Intended Outcome Supported:
Improve the City's overall financial health and maintain overall bond rating.
Supporting Data (Surveys, Environmental Scan, etc.):
Other jurisdictions, including Miami-Dade County, charge a per pole fee for street pole banners.
Issue:
Shall the City establish user fees for street pole banner advertising by establishing a per pole fee of fifty
dollars ($50.00) for commercial event producers and twenty-five dollars ($25.00) for non-profit (501(c) 3)
event producers in addition to the fifty dollar ($50.00) processing fee?
Item Summary/Recommendation:
Per the City of Miami Beach Code, Division 6 sec. 82-41, Sign Regulations, street pole banners, in
conjunction with permitted special events, can be temporarily installed on select street poles within the City
limits. The purpose of the banner program is to promote special events and banners promoting local public
institutions or districts. The city does not permit commercial marketing/advertising banners.
Currently, the Tourism and Cultural Development Department (TCD) receives applications for the
placement of light pole banners and charges a fifty dollar ($50.00) processing fee at the time of application
submittal. TCD reviews the application to ensure that it meets the requirements of the City Code. Design
is reviewed by the Planning and Zoning Department. Subsequently, the permit is signed off by the City
Manager's office. The applicant works with the banner company on identifying available locations, ,and
coordinating production and placement once an application has been approved. It is proposed that in
addition to the app-ication fee, a per banner fee be charged.
It is recommended that the City Commission adopt the resolution as indicated.
~-avisory csoara rcecommenaaiion:
The Finance and Citywide Projects Committee discussed and endorsed the street pole banner user
fees on July 19, 2007.
Financial Information:
Source of Amount Account Approved
Funds: ~
2
3
4
BPI Total
Financial Impact Summary: Based on FY 2005/06 actuals, the City is projecting a net increase of
$72, 000 in additional revenue. This figure is based on 1603 approved banners, 1337 for commercial
events at $50.00 and 266 for non- rofits at $25.00.
Cit Clerk's Office Le islative Trackin
Max A. Sklar, Tourism and Cultural Development Department Director
Sign-Offs:
D rtme Director A s tant City Manager City Manager
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bA`rE ~~
m MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
70: Mayor David Dermer and Members of the City Commission
FROnn: Jorge M. Gonzalez, City Manager
DATE: September 26, 2007
suB~ECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ESTABLISHING USER FEES FOR LIGHT POLE
BANNERS, AS APPROVED AND INSTALLED PURSUANT TO SECTION 82-
411 OF THE MIAMI BEACH CITY CODE BY ESTABLISHING A FIFTY
DOLLAR ($50.00) PROCESSING FEE, AS WELL AS A PER POLE FEE OF
FIFTY DOLLARS ($50.00) FOR COMMERCIAL EVENT PRODUCERS, AND
TWENTY-FIVE DOLLARS ($25.00) FOR NON-PROFIT (501(C) 3) EVENT
PRODUCERS; WITH SAID FEES TO BE EFFECTIVE ON OCTOBER 1, 2007.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
Per the City of Miami Beach Code, Division 6 sec. 82-41, Sign Regulations, street pole
banners, in conjunction with permitted special events, can be temporarily installed on select
street poles within the City limits. The purpose of the banner program is to promote special
events either occurring in the city or outside the city if there is a reciprocal program, and
banners promoting local public institutions or districts. The city does not permit commercial
marketing/advertising banners. Examples of these banners are those installed to advertise
the Boat Show, Art Basel Miami Beach or the Miami International Film Festival. The public
institutions or districts include banner signs for the Bass Museum, the Wolfsonian, for the
Arts district, and CANDO. According to existing City Code, these banners are all installed for
a limited time, not to exceed 30 days.
Currently, the Tourism and Cultural Development Department (TCD) receives applications
for the placement of light pole banners throughout the City. A fifty dollar ($50.00) processing
fee is due at the time of application submittal. TCD reviews the application to ensure that it
is an eligible event for promotion; to review the dates the banners are proposed to be
placed; to ensure no conflict with pole banner signs already placed; and to ensure the
banner design meets the guidelines, which is also reviewed and approved by the Planning
and Zoning Department. Subsequently, the permit is signed off by the City Manager's
office. The applicant works with the banner company on identifying available locations, and
coordinating production and placement once an application has been approved.
Banners may be displayed for up to 30 consecutive days in a calendar year
• Banners must be 3 feet in width and 7 feet in length
• Banners may not be any longer than 21 square feet in area
• No more than 25% of the banner may be used for identification (name/Logo) of an
event sponsor, unless the text constitutes the overall image of the banner
• Banners must be constructed of lightweight, pliable and durable fabrics especially
designed for outdoor display and use (wind slits are required)
• In case of a of a hurricane all banners must be removed within 24 hours before
making landfall or upon an issuance of a hurricane watch
• Banners must be attached to pre-approved metal street light poles capable of
withstanding wind loads generated by banner attachments (poles with traffic signals
are not eligible)
• Banners must be at least 12 feet above grade, unless it overhangs a roadway, in
which case it must be at least 15 feet above grade
• Banners must not project more than three feet from the pole onto which it is mounted
On July 19, 2007, the Finance and Citywide Projects Committee discussed the FY 2007/08
proposed operating budget. The Committee discussed several potential revenue
enhancements and recommended in favor of establishing light pole banner fees. The
proposal maintains the current fifty dollar ($50.00) processing fee, but adds a per pole fee.
The additional per pole fee is recommended to be fifty dollars ($50.00) for commercial event
producers and twenty-five dollars ($25.00) for non-profit (501(c) 3) event producers. Based
on FY 2005/06 actuals, the City is projecting a net increase of $72, 000 in additional
revenue. This figure is based on 1603 approved banners, 1337 for commercial events at
$50.00 and 266 for non-profits at $25.00.
CONCLUSION
The Mayor and City Commission should adopt the resolution establishing user fees for street
pole banner advertising and further establishing a fifty dollar ($50.00) processing fee, as well
as a per pole fee of fifty dollars ($50.00) for commercial event producers and twenty-five
dollars ($25.00) for non-profit (501(c) 3) event producers.
JMG/HF/MAS/GF/RB
T:IAGENDA\2007\sep2607 budget\Regular\CAC Budget Memo and Resolution 0708.doc ,