LTC 051-2008 Employee Value Coupon/Lincoln Road (EVC/LR) & New Parking RatesR~'~:~= I~/F
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OFFICE OF THE CITY MANAGER
NO. LTC # 051-2008 LETTER TC> COMMISSION
TO: Mayor Matti H. Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
SATE: February 7, 2008
sua~ECT: Employee Value Coupon/Lincoln Road (EVC/LR) & New Parking Rates
As you may recall, on October 17, 2007, the Mayor and Commission approved
amendments to the City's parking rate ordinance. One of the actions taken was an
amendment to the City's parking rates at its garages maintaining the $1.00 per hour
or any portion thereof up to four hours and a $15 flat rate for any stay beyond four
hours; including the maximum daily rate and lost tickets.
An unintended consequence of this action was that those employees utilizing the
17th Street Parking Garage for more than fours hours, were facing a sizable
increase (from $8 to $15) to their daily parking fees. Clearly, the intent of the City
Commission and the Administration was not to raise rates other than for special
event days. The legislation was only intended to adjust the flat rate to $15 for long
term parkers such as event attendees.
In order to address the employee rate issue, the Parking Department has created a
program for Lincoln Road employers to offer their employees' in an effort to mitigate
this increased cost. The program outline is as follows:
Employee Value Coupon -Lincoln Road (EVC-LR):
The EVC-LR Program will allow employers of the Lincoln Road corridor to register
with the City's Parking Department and participate in the program. The program will
allow participants to park at the 17th Street Parking Garage using a preprogrammed
coupon (validation) that when presented upon exit at the facility's Pay-On-Foot
Stations along with the garage ticket that is pulled upon entry, will allow the user
with more than a four hour stay to pay a maximum daily rate of $8.00, instead of the
posted $15.00 flat rate. In order to participate, employers are required to register
and provide prescribed documentation to the City's Parking Department.
Saul Frances, Parking Director has worked closely with the Lincoln Road Marketing
Association (LRMA) and discussed the program in detail with the LRMA members at
their last two meetings (December 2007 and January 2008). In addition, notification
of the EVC-LR program officially began on January, 31, 2008 with hand-delivered
packages to all affected businesses on Lincoln Road. As a follow-up to the initial
notification, packages will also be sent via email and facsimile. Packages include a
letter detailing the program and a sampling of required submittal documents.
City Commission Approved Parking Rates:
The Administration committed to postponing the implementation of the amended
parking rates until such time that a viable program could be offered to employees of
the Lincoln Road corridor maintaining the $8.00 flat rate. The EVC-LR program
affords this accommodation; therefore, the amendments to the parking rates forthe
garages and attended surface lots will become effective on Thursday, February 14,
2008. As a reminder, the parking rates are as follows:
0-1 hours - $ 1.00
1-2 hours - $ 2.00
2-3 hours - $ 3.00
3-4 hours - $ 4.00
4-24 hours - $ 15.00
Lost Ticket - $ 15.00
If you should have any questions, please contact Saul Frances, Parking Director at
305.673.7000, extension 6483 or me at extension 6637.
JM /sam
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