LTC 150-2008 MB Radio Steers Drivers Around Construction, To Enjoyment of City Facilitiesm MIAMIBEACH
OFFICE OF THE CITY MANAGER
NO. LTC # i5o-Zoos LETTER TO COMMISSION
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
SATE: May 28, 2008
SUBJECT: MB Radio Steers Drivers Around Construction, To Enjoyment of City Facilities
As part of Miami Beach's ongoing efforts to provide enhanced information about the City to
the community, we have updated and expanded programming on our Highway Information
System, low-power AM radio station. Renamed "MB Radio" to be consistent with other City
communications media, the station can be heard 24-hours a day at 1670 AM in both English
and Spanish.
MB Radio gives the City the ability to provide drivers weekly traffic updates and other
important information during major events and emergencies. Information can be
programmed onto MB Radio from remote sites, such as the Emergency Operations Center
and Communications staff's homes when necessary. In its normal operations mode, MB
Radio broadcasts current traffic challenges and important resident information.
Communications Office staff update the continuous-play script with the same messages that
are displayed on MBTV 77, and provided by the Capital Improvements Program Office. MB
Radio warns drivers about traffic choke points caused by construction projects throughout
the City. Sandwiched between the traffic updates are "need-to-know" messages for
residents and visitors. These include the new water restrictions, how to access Parks &
Recreation Department programs, tips on finding and paying for parking, information about
Miami Beach resident "perks," reminders to visit the City's website, read MB magazine and
the weekly CityPage, and to watch MBTV 77 for more information about "living, working and
playing" in Miami Beach.
The Communications Department promotes MB Radio to residents and the business
community through MB magazine, in our weekly CityPage Miami Herald Neighbors section
ad, on MBTV Channel 77 and on our website.
You are invited to listen to MB Radio and share any suggestions for improvement of this
communications tool. ~-; ,~
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