2001-24340 RESO
RESOLUTION NO. 2001-24340
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, WAIVING DEVELOPMENT
REGULATIONS APPLICABLE TO THE CCC-ZONING DISTRICT, FOR
THE INSTALLATION OF NINE (9) PROPOSED SIGNS AROUND THE
MIAMI BEACH CONVENTION CENTER, INCLUDING: ONE MAIN
IDENTITY PYLON SIGN AT THE CORNER OF 17TH STREET AND
CONVENTION CENTER DRIVE, SIX (6) ELECTRONIC MESSAGE
BOARDS UNDER THE CANOPIES AND TWO (2) SMALL PYLON SIGNS
NEAR THE ENTRANCE TO HALLS "C" AND "D," AS FOLLOWS: FOR
THE MAIN IDENTITY PYLON SIGN, INCREASING THE MAXIMUM
PERMISSIBLE GRAPIDC AREA AND REDUCING THE FRONT AND SIDE
SETBACKS; FOR THE ELECTRONIC MESSAGE BOARDS, INCREASING
THE MAXIMUM PERMISSIBLE GRAPIDC AREA; FOR ALL SIGNS WITH
ELECTRONIC MESSAGE BOARDS, WAIVING THE PROHIBITION ON
THE USE OF INTERMITTENT OR FLASIDNG LIGHTS; AND WAIVING
THE LIMITATION OF ONE SIGN PER STREET FRONTAGE ON
CONVENTION CENTER DRIVE AND W ASIDNGTON AVENUE.
WHEREAS, the Master Plan for the City Center area prepared by the consulting firm of
Wallace, Roberts and Todd, recommended the installation of improved signs in the vicinity of the
Miami Beach Convention Center; and
WHEREAS, the Master Plan was reviewed and approved conceptually by the Tourism and
Convention Center Expansion Authority (TCCEA); and
WHEREAS, pursuant to this study, the Administration recommended, and the Mayor and
City Commission approved, the execution of an agreement with the graphic design firm, Tom
Graboski Associates, Inc., (Consultant) to design interior and exterior signs to improve the
information provided to the public about the activities at the Miami Beach Convention Center; and
WHEREAS, in order to install the signs designed by the Consultant, it is necessary to waive
certain of the development regulations of the Code of the City of Miami Beach (Code), in
accordance with the procedure set forth in Sections 142-425 (d) and (e) of the Code; and
WHEREAS, pursuantto the provisions of Sections 142-425 (d) & (e) of the Code of the City
of Miami Beach, prior to waiving the Development Regulations, a duly noticed public hearing shall
be conducted for the purpose of hearing all interested parties; and,
WHEREAS, following proper notice, the City Commission held a public hearing on this
matter on April 18, 2001; and
WHEREAS, the requested waiver of the development regulations for the applicable signs
consists of a waiver of the development regulations applicable to the CCC-zoning district, which is
required to conform to RM-2 and CD-3 districts, for the installation of nine (9) proposed signs
around the Miami Beach Convention Center, specifically one main identity pylon at the comer of
17th Street and Convention Center Drive, six (6) electronic message boards under the canopies and
two (2) small pylon signs near the entrance to halls "c" and "0," as follows:
1. For the main identity pylon, to increase the maximum permissible graphic area for
a sign by 38.6 square feet, from the current maximum of 15 square feet, to 53.6
square feet per side, and to reduce the minimum required front and side setback by
7'-0", from 10'-0", to 3'-0" from the property line; and
2. For the six (6) electronic message boards, to increase the maximum permissible
graphic area for a sign by 16 square feet, from the current maximum of 15 square
feet, to 31 square feet per sign; and
3. For all nine (9) signs which include electronic message boards containing Light
Emitting Diodes, waive the prohibition on the use of intermittent or flashing lights;
and
4. Waive the limitation of one sign per street frontage to permit six (6) signs along
Convention Center Drive, two (2) signs on Washington Avenue, and the main
identity pylon on the comer of 17th Street and Convention Center Drive.
NOW, THEREFORE BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, following a duly noticed
public hearing held for the purpose of hearing all interested parties, the referenced development
regulations be, and are hereby waived as requested above to permit the construction and installation
of the proposed signs for the purpose of improving communication to the public on the activities at
the Miami Beach Convention Center.
PASSED and ADOPTED this 18th day of April
til
MAYOR
ATTEST:
~~ P(Uc&-
CITY CLERK
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
C ty ttorney
F:\WORK\SALL\CAH\RESO\MBCCSIG2.RES
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Date
2
THE M I A M I BE AC H
CONVENTION CENTER
E XT E RIO R S I G NAG E 0 E S I G N IN TEN T 0 RAW IN G S
Issued:
June 5, 2000 per ORB comments
Re-issued:
July 25, 2000 per ORB Staff comments
Final Submission:
August 14,2000
PREPARED FOR
THE MIAM[ BEACH CONVENTION CENTER
& THE ClTY OF MIAMI BEACH
1901 CONVENTION CENTER DRIVE
MIAMI BEACH. FLORIDA 33139
PREPARED BY
o D Tom Graboski Associates
4649 PQnce De Leon BlVd., Suite 401
O O Coral Gab18S. Florida 33146
305.669.2550 Fax 305.669.2539
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EXTERIOR SITE & VICINITY SIGNAGE
Issue Date:
Revisions:
JULY 25. 2000
FINAL: .6.lIG. 14, ZOOO
GENERAL. NOTE:
OE~H OIMENSION OF I:JYt..ON 5HAL.1.
Be OBTEUUMINEO BY I.E0/9IGN
CONTIVo.CTOIll, TO AI.I.OW FOR.
CONTAINING OF I.EO UNIT,
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PAINT AS NoTED. DO'T'TEC UNE SHOWS TOP
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]0 4649 PQneD De l...,n Bl.J. ~."Ie 401 MIAMI BEACH CONVENTION CENTER Re"jsioR5:JUlY Z5, zooo
Cooolo.,b\o.. flo"do 331.ltI EXTERIOR SITE & VICINITY SIGNAGE
JOSM9ZSS0 rQ.JO~'.'"}l5)''' fIHAL:AIJG. 14.2000
-.-.
CITY OF MIAMI BEACH
NOTICE OF A PUBLIC HEARING
NOTICE IS HEREBY given that a public hearing will be held by the City
Commission of the City of Miami Beach on Wednesday, April 18, 2001, at
11:00 a.m., in the Commission Chambers, 3rd Floor, City Hall, 1700 Convention
Center Drive, Miami Beach, Florida, to consider a waiver of certain
provisions of the development regulations applicable to the CCC-Zoned
District, which is required to conform to RM-2 and CD-3 Districts, for the
installation of nine (9) proposed signs around the Miami Beach Convention
Center, as follows: one main identity pylon at the corner of 17th Street and
Convention Center Drive, six (6) electronic message boards under the canopies
and two (2) small pylon signs near the entrance to Halls "C" and "D", as
follows: for the main identity pylon, to increase the maximum permissible
graphic area for a sign by 38.6 square feet, from the current maximum of 15
square feet, to 53.6 square feet per side; to reduce the minimum required
front and side setback by 7' -0", from 10' -0", to 3' -0" from the property
line; for the six (6) electronic message boards, to increase the maximum
permissible graphic area for a sign by 16 square feet, from the current
maximum of 15 square feet, to 31 square feet per sign; for all nine (9) signs
which include electronic message boards containing light emitting diodes,
waive the prohibition on the use of intermittent or flashing lights; further,
waive the limitation of one sign per street frontage to permit six (6) signs
along Convention Center Drive, two (2) signs on Washington Avenue, and the
main identity pylon on the corner of 17th Street and Convention Center Drive.
Inquiries may be directed to the Public Works Department at (305) 673-7080.
ALL INTERESTED PARTIES are invited to appear at this meeting, or be
represented by an agent, or to express their views in writing addressed to
the City Commission, c/o the City Clerk, 1700 Convention Center Drive, 1st
Floor, City Hall, Miami Beach, Florida 33139. This meeting may be continued
and under such circumstances additional legal notice would not be provided.
Robert E. Parcher, City Clerk
City of Miami Beach
Pursuant to Section 286.0105, Fla. Stat., the City hereby advises the public
that: if a person decides to appeal any decision made by the City Commission
with respect to any matter considered at its meeting or its hearing, such
person must ensure that a verbatim record of the proceedings is made, which
record includes the testimony and evidence upon which the appeal is to be
based. This notice does not constitute consent by the City for the
introduction or admission of otherwise inadmissible or irrelevant evidence,
nor does it authorize challenges or appeals not otherwise allowed by law.
In accordance with the Americans with Disabilities Act of 1990, persons
needing special accommodation to participate in this proceeding should
contact the City Clerk's office. Telephone (305) 673-7411 for assistance; if
hearing impaired, telephone the Florida Relay Service numbers, (800) 955-8771
(TDD) or (800) 955-8770 (VOICE), for assistance.
THIS PAGE INTENTIONALLY LEFT BLANK
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\ci.miami~beach.f1.us
TO:
FROM:
SUBJECT:
COMMISSION MEMORANDUM NO. ~ ~ ~ -0 \
Mayor Neisen O. Kasdin and
Members oftbe City Commission
Jorge M. Gonzalez \ ~
City Manager d U PUBLIC HEARING
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, WAIVING THE DEVELOPMENT
REGULATIONS APPLICABLE TO THE CCC-ZONING DISTRICT, TO
PERMIT THE INSTALLATION OF NINE (9) PROPOSED SIGNS AROUND
THE MIAMI BEACH CONVENTION CENTER: ONE (1) MAIN IDENTITY
PYLON SIGN AT THE CORNER OF 17TH STREET AND CONVENTION
CENTER DRIVE, SIX (6) ELECTRONIC MESSAGE BOARDS UNDER THE
CANOPIES AND TWO (2) SMALL PYLON SIGNS NEAR THE ENTRANCE
TO HALLS "c" AND "D," AS FOLLOWS: FOR THE PYLON SIGN,
INCREASING THE MAXIMUM PERMISSIBLE GRAPHIC AREA AND
REDUCING THE SETBACKS; FOR THE ELECTRONIC MESSAGE
BOARDS, INCREASING THE MAXIMUM PERMISSIBLE GRAPHIC
AREA; FOR THE ELECTRONIC MESSAGE BOARD SIGNS, WAIVING
THE PROHIBITION ON THE USE OF INTERMITTENT OR FLASHING
LIGHTS; AND WAIVING THE LIMITATION OF ONE SIGN PER STREET
FRONTAGE ON CONVENTION CENTER DRIVE, AND WASHINGTON
AVENUE.
DATE: April 18, 2001
ADMINISTRATION RECOMMENDATION:
Adopt the Resolution.
BACKGROUND:
On May 20, 1998, the Mayor and City Commission authorized the execution of a Professional
Services Agreement with Tom Graboski Associates, Inc. (Graboski), to provide environmental
graphics, design, and engineering services for the Miami Beach Convention Center signage program,
which includes: Citywide way-finding signs, exterior pylons and programmable Light Emitting
Diode (LED) message boards, and the interior/ADA signage program for the Miami Beach
Convention Center.
AGENDA ITEM
rL,A
'f-/!~CJ I
DATE
Graboski worked with the schematic Master Plan for the area prepared by Wallace Roberts & Todd.
That plan was approved conceptually by the Tourism and Convention Center Expansion Authority
(TCCEA).
The approved plan recommended the installation of a pylon sign at 17th Street and Convention
Center Drive, which is intended to provide information on current and future events planned for the
Convention Center, and to serve as a directional sign with a map of the area at the base to assist
pedestrian visitors with way-finding.
On April 11, 2000, the Design Review Board reviewed Graboski's proposed design and
recommended approval, subject to the following limitations: Commercial advertising should not be
allowed on the signs, a proposed decorative spire on top of the large Pylon Sign should be deleted,
with the maximum height to be reduced to 19'-9", and decorative landscaping should be added in the
area around the base of the sign. After being revised to incorporate these recommendations, the
plans were re-submitted and received final staff approval on August 3, 2000.
On March 28, 2001, the Mayor and City Commission approved a Resolution setting a public hearing
to review this matter and to receive input from citizens. The Office of the City Clerk mailed notices
of the public hearing to residents located within 375' of the Convention Center property, in addition,
a formal legal advertisement was placed in the Miami Herald, a newspaper of general circulation
able to disseminate information to residents of the City.
In order to proceed with the construction of the proposed signs, it is necessary for the Mayor and City
Commission to waive certain Development Regulations in accordance with the procedure set forth
in Section 142-425 (d) & (e) of the Code of the City of Miami Beach, as follows: affected local
residents are to be advised by mail and by notice in a newspaper of general circulation and a public
hearing is to be held to receive input on the matters described, following the public hearing,
Development Regulations may be waived by 5f7ths vote of the Mayor and City Commissioners for
developments relating to government-owned buildings used by, and open and accessible to the
general public.
In order to provide improved communication with the citizens of Miami Beach, and all patrons and
exhibitors seeking access to the Convention Center, the Administration is requesting that certain
Development Regulations be waived to permit following signs to be installed:
(Artist's renderings of the proposed signs are attached for reference.)
Main Identity Pylon Sign:
The maximum height of this sign is 19'-9", this height has been reviewed and approved by the
Design Review Board. (Section 138-172) This sign to be located on the corner of Convention Center
Drive and 17th Street, will be visible in both directions on 17th Street, and will mark the location
of the Convention Center for motorists and pedestrians approaching from both East and West.
Waiver requested:
1. The maximum permissible graphic area for a sign be increased by 38.6 square feet, from the
current maximum ofl5 square feet, to permit a double-faced sign with 53.6 square feet per
side. (Section 138-172)
2. The minimum required front setback be decreased by 7'-0", from 10'-0", to 3'-0" from the
property line. (Section 138-9 (c)(1))
3. The prohibition on the construction, use and operation of signs displaying intermittent lights
shall be waived to permit the use of electronic message boards containing Light Emitting
Diodes (LEDs). (Section 138-71(a))
Electronic Message Boards:
A total of six (6) Electronic Message Boards are to be installed under the canopies of the convention
Center. Two (2) on the East Side, on Washington Avenue, and four (4) on the West Side, near
Convention Center Drive.
Waiver requested:
I. The maximum permissible graphic area for a sign shall be increased by 16 square feet, from
the current maximum of 15 square feet to 31 square feet for each of the six Electronic
Message Boards.(Section 138-172)
2. The prohibition on the construction, use and operation of signs displaying intermittent lights
shall be waived to permit the use of the Electronic Message Boards containing Light
Emitting Diodes (LEDs). (Section 138-71(a))
Small Informational Pylons:
A total of two (2) Small Pylon Signs containing electronic message boards are to be installed under
the canopies of C and D Hall of the Convention Center. These are to be installed on the West Side,
facing Convention Center Drive. The signage area of these signs is only 11.27 square feet, so no
waiver is required for this element.
1. The prohibition on the construction, use and operation of signs displaying intermittent lights
shall be waived to permit the use of the Electronic Message Boards containing Light
Emitting Diodes (LEDs). (Section 138-71(a))
The exterior signage package for the Convention Center results in nine (9) total signs being erected.
The enormous size of the Convention Center, and the large numbers of people using this building
on a regular basis makes extensive signage a requirement to assist the general public in making
effective use of the Convention Center.
It is also necessary to waive the provisions of Section 138-172, permitting only one sign per street
frontage, to permit the installation of six (6) signs fronting on Convention Center Drive, two (2)
signs on Washington A venue, and one (1) sign, the Main Identity Pylon, on the comer of 17th Street
and Convention Center Drive.
CONCLUSION:
The Administration recommends that the Mayor and City Commission adopt the Resolution waiving
the Development Regulations applicable to the CCC-zoning district, to permit the installation of nine
(9) proposed signs around the Miami Beach Convention Center: one (1) Main Identity Pylon Sign
at the comer of 17th Street and Convention Center Drive, six (6) Electronic Message Boards under
the canopies and two (2) Small Pylon signs near the entrance to halls "c" and "D," as follows: for
the Pylon Sign, increasing the maximum permissible graphic area and reducing the setbacks; for the
Electronic Message Boards, increasing the maximum permissible graphic area; for the Electronic
Message Board signs, waiving the prohibition on the use of intermittent or flashing lights; and
waiving the limitation of one (1) sign per street frontage on Convention Center Drive and
Washington Avenue.
JMG/M~JGic~ tfJY
F:\WORK\SALL\CAH\RESO\MBCCSIG2.MEM