LTC 030-2019 Activating Normandy Square MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC# 030-2019 LETTER TO COMMISSION
TO: Mayor Dan Gelber and Members the City C mmission
FROM: Jimmy L. Morales, City Manage
DATE: January 15, 2019
SUBJECT: Activating Normandy Square
The purpose of this Letter to the Commission ("LTC") is to inform the Mayor and City
Commission that in addition to the Prism Creative Group's efforts to strengthen small
business growth and elevate the unique narrative of Rue Vendome through compelling
storytelling and experimental community events, the City will launch a pilot program to
incentivize local businesses as a means to further activate Rue Vendome.
For the months of February and March 2019, the City will provide $1,000 per month to
businesses that apply to activate Rue Vendome during those months to assist and support
the development of community activities in Rue Vendome/Normandy Square.
In addition, the City will create a training sessions(s), for businesses, interested in creating
activations of Rue Vendome. The workshop(s)will focus on such topics as how to navigate
the special event process, how to budget an event, how to acquire and curate vendors,
promotion/marketing and how to manage issues.
The Administration will update on progress and outcomes in April 2019.
JLM/KGB/HS
CC: Kathie G. Brooks, Assistant City Manager
Heather Shaw, Acting Director, Tourism, Culture and Economic Development