LTC 390-2019 Office of Marketing and Communications annual recap for fiscal year 2019 thus far MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC# 390-2019 LETTER TO COMMISSION
TO: Mayor Dan Gelber and Members of the City Commission
FROM: Jimmy L. Morales, City Manager r r // ro<
DATE: July 10, 2019
SUBJECT: Office of Marketing and Communications annual recap for fiscal year 2019 thus far
The purpose of this Letter to Commission is to share an annual recap for this FY to date from the
Office of Marketing and Communications. Each of you will be getting a printed copy of this
recap, if you haven't already.
As you know, the Office of Marketing and Communications is an internal service department
whose sole mission is to connect the City of Miami Beach government with residents, visitors
and media outlets. This vertically integrated department serves as the internal advertising
agency for all city departments. Services include managing long-term and current city matters
proactively with a wide, diverse audience through a myriad of communication tools, which
include:
• Media Relations • Licensing/Merchandising
• E-communications • Graphic Design
• Copywriting • Photography
• Social Media • Videography
• Text Messages
• MBTV/MBRadio
• Crisis Communications
• Marketing • Employee Newsletter
• City Event Promotion • Condo Ombudsman
• Sponsorships/Advertising • HOA/Association Relations
• MB Magazine
As is typically shared by an agency of record, the following is a recap of what has been
completed by the Office of Marketing and Communications on behalf of the city for fiscal year
2019 thus far. In addition to their weekly reports, you will also begin to receive these reports
annually.
This comprehensive report is an excellent record of the communication efforts to our residents
and visitors and can also be viewed digitally by visiting http://www.issuu.com/cityofmiamibeach.
I feel confident in saying that our team goes above and beyond with ensuring our messages are
shared effectively. These efforts were validated in the recent resident survey, which indicated the
level of communications was well above the national average.
Should you have any questions, please feel free to contact Tonya Daniels at
tonyadaaniels a.miamibeachfl.gov or at extension 6940.
JLM/,.Til!/TDV