LTC 124-2020 Miami Beach Trolley Passenger Survey MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC # 124-2020 LETTER TO COMMISSION
TO: Mayor Dan Gelber and Members of he City Cif mission
FROM: Jimmy L. Morales, City Manager
DATE: March 4, 2020
SUBJECT: Miami Beach Trolley Passenger Su y
I am pleased to share the results of the first Miami Beach Trolley Passenger Survey. The goal of this
survey is to obtain a better understanding of the effectiveness of our citywide trolley service in terms
of reducing personal vehicle trips, determining user profile, and receiving focused feedback on the
quality of the trolley service.
The statistically valid survey was conducted during the last quarter of calendar year 2019 and included
all trolley routes. Over 1,240 individuals participated in the survey consisting of 28 questions.
Attached, please find a "quick look" with the pertinent survey metrics, also available in Spanish. The
full report is accessible on the Transportation and Mobility Department's webpage or by clicking the
link below. The full report contains survey background, questions, key trends and opportunities, and
other relevant survey information.
http://www.miamibeachfl.qov/wp-content/uploads/2020/03/CMB-Survey-Final-Report.pdf
The Transportation and Mobility Department staff will use the information gathered though the survey
for purposes of updating the City's mode share,and will consider customer feedback as a tool to guide
future service improvements. The Administration's goal is to conduct trolley passenger surveys on a
bi-annual basis.
Please feel free to contact me if you have any questions.
Attachment: Miami Beach Trolley Passenger Survey Quick Look
JLM/ATH/J�/MM
F:\TRAN\$ALL\LTC\LTCB Transit\LTC-Miami Beach Trolley Survey.docx
TROLLEY PASSENGER SURVEY
1 , 240 73 507
TOTAL ivIER iv'-RONBOARD G ONLINE
ilIk
F.:21
1 , 094 & I146
SURVEY RESPONSES RIDERS NON-RIDERS
WHO USES THE 1 9% Illk,
TROLLEY? VISITORS CMV\ c
M
WHAT
"The trolley provides `><('1 1 O/O ROUTES DO
a convenient means VISITORS J
of transportation to
co
local residents." RESIDENTS USE?
10'1 2,311 21411 13%1 IIIResidents
RIDERSHIP • Visitors
BY ROUTE SBL MBL NBL
84% 77% 79% 87%
PRIMARY 42 % OVER
• LEISURE/TOURISM / 9O�O •
PURPOSE ? 1 (Restaurants, Beach,
8c
`A Sightseeing) FOR WORKto
. .
26% e,..,,,c,:i
0.„0-
if) South Beach Loop (SBL) OVER
(' Collins Express (CE) 90%
OF PASSENGERS eoMiddle Beach Loop (MBL)
Regularly use 2 Nr WALK TO/FROM TROLLEY
or more routes NN North Beach Loop (NBL)
• • • • •
OVER
4O0/
RIDETHETROLLEY • • • • •
Rau DAILY
OF PASSENGERS
A QUICK LOOK
USE THE
00
71 %
MIAMI BEACH APP
o PASSENGERS
for real-time tracking/planning of their route
WHILE OF THOSE THAT USE THE APP
78% ARE SATISFIED
THE TROLLEY APPROXIMATELY
REDUCES 5 , 373VEHICLETRIPS
TRAFFIC TAKEN OFF THE ROAD DAILY
14i*
BEFORE THE Made the Trip using the
TROLLEY, OVER MIAMI - DADE
--7-10:0 30% TRANSIT BUS
FOR OVER
Their primary mode is a personal vehicle, yet they choose to
36% RIDE THE TROLLEY
OF PASSENGERS .1.
t Q t
85% 80% 68%
SATISFIED WITH THE SATISFIED WITH THE SATISFIED WITH THE
SERVICE RELIABILITY FREQUENCY
of the Trolley of the Trolley of the Trolley
II 0 10.0. (c,J
DIVERSE DEMOGRAPHICS
The respondents who participated range in age, language,
employment, income and people/vehicles in each household.