Resolution 2021-31699 RESOLUTION NO. 2021-31699
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE NEIGHBORHOOD AND QUALITY OF
LIFE COMMITTEE, AT ITS APRIL 28, 2021 MEETING, TO DEVELOP
VIRTUAL TOURS TO PROMOTE THE MIAMI BEACH K-12 PUBLIC
SCHOOLS TO FAMILIES CONSIDERING A MOVE TO MIAMI BEACH
FOR THE 2021-22 SCHOOL YEAR, IN AN AMOUNT NOT TO EXCEED
$20,200; AND FURTHER AUTHORIZING THE CITY MANAGER AND
CITY CLERK TO EXECUTE ANY REQUIRED AGREEMENTS AND
DOCUMENTS TO IMPLEMENT THIS MARKETING PLAN.
WHEREAS, in January 2008, the City of Miami Beach, Florida ("City") entered into
an Education Compact with Miami-Dade County Public Schools ("M-DCPS") to enhance
learning opportunities for youth; and
WHEREAS, the Education Compact reflects the desire of the Miami Beach
community to support excellence in the City's public schools; and
WHEREAS, the Education Compact currently addresses and supports the following
priority areas: Teacher Recruitment/Retention; Communication; Parental
Involvement/Family Support; Youth and Community Engagement; Health and Well-Being;
Student Achievement; Safety; and Technology; and
WHEREAS, in July 2020, the City developed an educational enhancement
brochure to market Miami Beach public schools to new residents and continues to
distribute this brochure to the real estate industry to share information about City funded
educational enhancements at Miami Beach public schools; and,
WHEREAS, as a result of COVID-19, public school onsite tours have been
suspended, making recruitment of potential students who may be considering alternate
educational options a challenge; and
WHEREAS, on January 26, 2021 , the Committee for Quality Education made a
motion to urge the Mayor and City Commission to market the attributes of the public
schools in Miami Beach with a focus on City funded enhancements and the development
of virtual tours; and
WHEREAS, on March 17, 2021, the Mayor and City Commission referred to the
Neighborhood and Quality of Life Committee a discussion item relating to the
development of these virtual school tours, to promote the Miami Beach K-12 education
system to families considering a move to Miami Beach; and
WHEREAS, the Youth Commission has indicated interest in supporting this
initiative and hosting the virtual tours; and
WHEREAS, on April 28, 2021 , the Neighborhood and Quality of Life Committee
members recommended in favor of developing virtual tours to promote the Miami Beach
K-12 public schools to families considering a move to Miami Beach for the 2021-22 school
year.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND THE CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Neighborhood and Quality of Life
Committee, at its April 28, 2021 meeting, to develop virtual tours to promote the Miami
Beach K-12 public schools to families considering a move to Miami Beach for the 2021-
22 school year, in an amount not to exceed $20,200; and further authorize the City
Manager and City Clerk to execute any required agreements and documents to
implement this marketing plan.
PASSED and ADOPTED this day of May 2021 .
ATTEST:
Dan Gelber, Mayor
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Rafael E. Granado, ity Clerk
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APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
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city Attorney ,`
Resolutions-C7 D
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: May 12, 2021
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE NEIGHBORHOOD AND QUALITY OF LIFE COMMITTEE, AT ITS
APRIL 28, 2021 MEETING, TO DEVELOP VIRTUAL TOURS TO PROMOTE
THE MIAMI BEACH K-12 PUBLIC SCHOOLS TO FAMILIES
CONSIDERING A MOVE TO MIAMI BEACH FOR THE 2021-22 SCHOOL
YEAR, IN AN AMOUNT NOT TO EXCEED $20,200; AND FURTHER
AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE
ANY REQUIRED AGREEMENTS AND DOCUMENTS TO IMPLEMENT THIS
MARKETING PLAN.
RECOMMENDATION
Develop virtual public school tours for all six public schools on Miami Beach to attract families to
our City.
BACKGROUND/HISTORY
At the March 17, 2021 Commission meeting, a referral was made to Neighborhood and Quality
of Life Committee to disucss the development of virtual school tours to promote the Miami
Beach K-12 education system to families considering a move to Miami Beach. The
Committee for Quality Education made the following motion at its January 26, 2021 meeting in
support of these tours:
Made by Beverly Heller
Second by Rachel Weissman
The Committee for Quality Education urges the Mayor and City Commission to market the
attributes of the public schools in Miami Beach with a focus on City funded enhancements and
develop virtual tours. The Committee for Quality Education urges the Mayor and Commission
to support the above request. Motion passage 13-0
At the April 28, 2021 Neighborhood and Quality of Life Committee meeting, members
unanimously supported the development of virtual public school tours similar to tours Youth
Commission members had indicated were of interest to them during their college application
submissions. Additionally, Youth Commissioners and parents were to participate in the
development of these virtual tours.
Page 149 of 859
ANALYSIS
As a result of COVID-19, public school onsite tours have been suspended, making recruitment
of potential students who may be considering alternate educational options a challenge. The
Committe for Quality Education supports the development of public school virtual tours to
allow prospective youth and parents the opportunity to tour the school facility and
grounds virtually. The Youth Commission has indicated interest in supporting this initiative and
hosting the virtual tours.
SUPPORTING SURVEY DATA
Achieve K-12 Educational Excellence
49.1% of residents indicated satisfied or very satisfied with the quality of public schools on
Miami Beach
FINANCIAL INFORMATION
$20,200 FY21
Amount(s)/Account(s):
Applicable Area
Not Applicable
Is this a "Residents Right Does this item utilize G.O.
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity- Be known for(K-12)educational excellence.
Legislative Tracking
Organizational Development Performance Initiatives
Sponsor
Commissioner Steven Meiner
ATTACHMENTS:
Description
❑ Committee for Quality Education Motion January 2021
D C4P Referral March 17 2021 Commission Meeting
❑ Marketing Flyer 2020
❑ Resolution
Page 150 of 859
DocuSign Envelope ID:6889A7C4-D701-4017-8576-6C4C648E21 B2
f\.A I IBE . . t
OFFICE OF THE CITY MANAGER
NO. LTC # 038-2021 LETTER TO COMMISSION
TO: Mayor Dan Gelber and Members of the City Commission
r—DocuSignod by:
FROM: Raul J. Aguila, Interim City Manager rzta 4.16.
'-2B3D6240F92B450_.
DATE: January 26, 2021
SUBJECT: Committee for Quality Education Motions
The Committee for Quality Education would like you to be aware of the following motions regarding
standardized testing, COVID vaccination prioritization and school marketing, approved at the
January 26, 2021 committee meeting.
C: Executive Staff
Dr, Leslie Rosenfeld, Chief Learning Development Officer
rDsTi
DSAAR
Page 151 of 859
DocuSign Envelope ID:6889A7C4-D701-4017-8576-6C4C648E21 B2
City of Miami Beach
Committee for Quality Education
Meeting of January 26, 2021
Members Present: Mary Keinath, Joshua Levy, Elisheva Rogoff, Judith Berson-Levinson, Tiffany
Heckler, Karen Edelstein, Rachel Weissman, Beverly Heller, Ivan Alvarez, Yvette Tache, Karen
Latham, Jordan Leonard and Lauren Cantor
Members Absent: Jamie Adams
Motion 1
Made by Beverly Heller
Second by Rachel Weissman
The Committee for Quality Education urges the Mayor and City Commission to request Miami-
Dade County Public Schools and the Florida Department of Education waive student
standardized testing for the 2020-21 school year and not require make-up testing for the
following reasons:
• Keeps students learning through May
• COVID safety issues
• Displacement of teachers
• Curriculum continuity
• Loss of learning due to extended testing period
The Committee for Quality Education urges the Mayor and Commission to support the above
request.
Motion Passage: Votes 12-1 (T. Heckler)
Motion 2
Made by Beverly Heller
Second by Judith Berson-Levinson
The Committee for Quality Education requests the Mayor and City Commission support Miami-Dade
County Public Schools' initiative to prioritize teachers and school personnel and categorize them as
essential workers so they receive the COVID vaccination immediately.
The Committee for Quality Education urges the Mayor and Commission to support the above
request.
Motion Passage: Votes 13-0
Motion 3
Made by Beverly Heller
Second by Rachel Weissman
The Committee for Quality Education urges the Mayor and City Commission to market the attributes
of the public schools in Miami Beach with a focus on City funded enhancements and develop virtual
school tours.
The Committee for Quality Education urges the Mayor and Commission to support the above
Page 152 of 859
DocuSign Envelope ID:6889A7C4-D701-4017-8576-6C4C648E21 B2
request.
Motion Passage: Votes 13-0
Page 153 of 859
Coversheet Page 1 of 1
Committee Assignments-C4 P
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Commissioner Steven Meiner
DATE: March 17, 2021
SUBJECT:REFERRAL TO THE NEIGHBORHOOD AND QUALITY OF LIFE COMMITTEE TO DISCUSS THE DEVELOPMENT
OF VIRTUAL SCHOOL TOURS TO PROMOTE THE MIAMI BEACH K-12 EDUCATION SYSTEM TO FAMILIES
CONSIDERING A MOVE TO MIAMI BEACH.
ANALYSIS
The COVID-19 pandemic limits the opportunities for potential new residents to learn about the education system in Miami Beach.
This item aims to discuss the possibility of aiding schools in creating virtual tours for potential new residents. It also creates the
opportunity for Youth Commissioners who have gone through the Miami Beach school system to share their experiences and
knowledge.
This is supported by a motion made by the Committee for Quality of Education at its February 23,2021 meeting.
Please feel free to contact Amadeus Huff for additional information.
SUPPORTING SURVEY DATA
N/A.
Applicable Area
Citywide
Is this a"Residents Right to Does this item utilize G.O.
Know"item,pursuant to Bond Funds?
City Code Section 2-14?
No No
Legislative Tracking
Commissioner Steven Meiner
Page 154 of 859
https://miamibeach.novusagenda.com/agendapubl is/CoverSheet.aspx?Item I D=21 1 40&Me... 4/12/2021
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