LTC 448-2022 City of Miami Beach Receives Two 2022 Silver Davey AwardsMIAMI BEACH
OFFICE OF T' or ~•T" • · • · · · ---
NO. L TC # 448-2022 LETTER TO COMMISSION
TO: Honorable Mayor Dan Gelbv r and Me bers of the City Commission
FROM : Alina T. Hudak, City Manag .
J
DATE: October 28, 2022
SUBJECT: City of Miami Beach Receives Two 2022 Silver Davey Awards
The purpose of this letter to comm ission is to announce that the Office of Marketing &
Communications, in partnership with the Greater Miami Convention and Visitors Bureau
(GMCVB) and their agency of record VML Y&R, has received two 2022 Silver Davey Awards for
the "Take Care of Our City" multimedia campaign and website .
Th is campaign engaged more than 40 local residents and community leaders to welcome
visitors to Miami Beach while informing them of all of the amazing offerings available in our city
while educating them about our local laws and safety regulations. The campaign included paid
social, search engine optimization, bus shelters, trolleys, pole banners and digital executions,
which ran between Feb. 18, 2022 and March 30, 2022. Examples of the creative can be seen
below:
The creative also included beach entry signage as well as traffic barricades with QR codes that
took visitors directly to our City of Miami Beach safety website.
The campaign received a total of 18,671,832 impressions.
Barricade Cover
The campaign was awarded the Silver Davey Award for Content Marketing -Social
Responsibility in Social Media Marketing. The custom website developed for the campaign was
awarded the Silver Davey Award for General -Government for Websites.
The international Davey Awards are sanctioned and judged by the Academy of Interactive and
Visual Arts, a body consisting of executives from top-tier media, advertising and marketing firms,
including Spotify, Publicis, Conde Nast, Disney, GE, Microsoft, MTV, JP Morgan and the PGA
Tour.
Focused exclusively on honoring outstanding creative work, the 18th Annual Davey Awards
received over 2,000 entries from ad agencies, digital agencies, production firms, in-house
creative professionals, graphic designers, design firms and public relations firms. Other winners
this year included the United States Air Force (USAF), Coors Light Beer, UberEats, the Canada
Revenue Agency, PBS Distribution and AARP.
Building on the success of this past year, the administration plans to implement a similar
campaign during the same time period in 2023.
For more information, please contact Melissa Berthier at melissaberthier@miamibeachfl.gov.
A TH/MB/MK