LTC 500-2023 City of Miami Beach Receives Two 2023 Davey AwardsMIAMI BEACH
OFFICE OF THE CITY MANAGER
L TC# 500-2023 LETTER TO COMMISSION
TO: Honorable Mayor Dan Gelber and Members of the City Commission
FROM: Alina T. Hudak, City Manag�
DATE: November 9, 2023
SUBJECT: City of Miami Beach Receives Two 2023 Davey Awards
The purpose of this letter to commission is to announce that the Office of Marketing &
Communications, in partnership with the Greater Miami Convention and Visitors Bureau
(GMCVB) and their agency of record, VML, has received a 2023 Gold and 2023 Silver Davey
Award for the "Find Your Wave" campaign. The campaign won a Gold Davey Award for "Best
Travel and Tourism Commercial" and a Silver Davey Award for "Best Travel and Tourism
Campaign."
The campaign focuses on promoting Miami Beach as the ideal destination for arts and culture,
health and wellness, and family tourism. Its secondary aim is to promote city pride among
residents and businesses- reminding them of the incredible offerings Miami Beach has to offer.
The creative collateral included paid social, search engine optimization, bus shelters, trolleys,
pole banners and digital executions and it will continue to run throughout December 31, 2023.
Examples of the creative can be found below:
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The campaign video can be viewed by visiting: www .youtube.com/watch?v=Aggkadv3ALO
To date, the campaign has received a total of 65,7 85 ,367 im p ressio ns, including 6,510,379
video plays, 251,431 link clicks from digital and social media collateral and 18,995 Miami
Beach hotel bookings tracked via Adara.
The intern ational Davey Awards are sanctioned and judged by the Academy of Interactive and
Visual Arts, a body consisting of executives from top-tier media, advertising and marketing firms,
including Spotify, Publicis, Conde Nast, Disney, GE, Microsoft, MTV, JP Morgan and the PGA
Tour. Focused exclusively on honoring outstanding creative work, the 19th Annual Davey
Awards received over 2,000 entries from ad agencies, digital agencies, production firms, in-
house creative pro fessionals, graphic designers, design firms and public relations firms. Other
winners this year included the United States Air Force (USAF), Coors Light Beer, UberEats, the
Canada Revenue Agency, PBS Distribution and AA RP.
For more information, please contact Melissa Berthier at melissaberthier@ miamibeachfl.gov.
ATH /MB/ MK
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